My Holy Grail Smashbox Primer is 50% off: why you should stock up

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If you’re struggling to find a concealer, foundation, or eyeshadow that stays put all day, don’t get rid of these products. The problem may not actually be with these items after all. Hear me out: maybe you just need a better base to prep your face for makeup. If you don’t start your prep routine with a makeup base, you’re missing out, in my opinion. I recommend Smashbox Photo Finish Smooth & Blur Oil-Free Primer. It is a complete and total game changer. I actually added an event to my calendar because it’s on sale for 50% off. Unfortunately, this is only a 24-hour flash sale, so you need to act fast. Luckily, it’s one of my tried and true products, so I’m ready to stock up. I hope you too.

My makeup always lasts all day, it applies smoothly every time and my incredibly sensitive skin never fades when I use it. The few days I forget to put on my beloved Smashbox Primer, I immediately see a major difference. I’m not even kidding when I say I’ve had this sale marked on my calendar for weeks. This Smashbox primer is just right This GOOD.

You can find my primer for half price at Ulta and Sephora today. There are also other versions on sale today, with formulas that target redness, brighten skin, hydrate and mattify your complexion. If you need a little more convincing before I find my favorite product, keep reading.


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