Burna Boy will co-direct the 2023 UEFA Champions League Final kick-off show

“As a big football fan myself, I know it doesn’t go beyond the UEFA Champions League,” Burna Boy said. “That’s why I’m so excited to perform on the Pepsi stage in this year’s final. Music and football are the ultimate combination, so you already know I’m going to bring the vibes and magic to Istanbul. The world is not ready for what we have in store!”

Gustavo Reyna, Senior Director of Global Marketing for Pepsi, added: “The UEFA Champions League final is the highlight of the club football calendar, and Pepsi is proud to mark the occasion with the best entertainment shows. The new name Launch show by Pepsi going to be huge this year; We’re delighted to welcome Burna Boy, one of the world’s most exciting entertainers, to the Pepsi x UEFA Champions League stage and can’t wait to see which fans will be selected to take part in this truly must-see performance. Stay tuned to find out who will co-headline alongside Burna Boy in the coming weeks!

The UEFA Champions League Final launch show is an important part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music. . We are delighted to present a talented selection of artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance,” said UEFA Marketing Director Guy-Laurent Epstein.

The 2022/23 UEFA Champions League final will take place at the Atatürk Olympic Stadium in Istanbul on June 10. Global Pepsi social channels.


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