DIRECTV and Nickelytics team up for state-of-the-art outdoor ad campaign in LA

DIRECTV, the national leader in satellite television since its inception in 1994, and Nickelytics, a company-backed B2B AdTech startup that enables brands to run hyperlocal outdoor advertising campaigns, today announced the deployment of a pilot OOH campaign carried out strictly by delivery robots.

The two companies have chosen Serve Robotics, the leader in autonomous delivery, to expand DIRECTV’s outdoor advertising into the innovative new format.

Starting today and running for four weeks in the Greater Los Angeles area, DIRECTV ads will be wrapped around Serve delivery robots in a new eco-friendly campaign designed to increase brand awareness.

The campaign will focus on DIRECTV’s leadership in coverage of local and regional baseball games and will coincide with Major League Baseball’s Opening Day.

This rollout is part of a larger partnership between Serve Robotics and Nickelytics to provide advertisers the ability to appear on attention-grabbing sidewalk robots when delivering food in high-visibility areas.

“DIRECTV is always looking for creative and innovative ways to share our sports leadership with existing and potential new customers where they live and work,” said Devin Merrill, SVP of Marketing at DIRECTV. “As a former Angeleno myself, who has since moved to Texas, I look forward to the possibility of seeing robots in my neighborhood and the DFW Metroplex soon.”

“Partnering with an established brand like DIRECTV is always exciting, and we believe Serve’s autonomous delivery robots are creating a game-changing moment in outdoor advertising,” said Judah Longgrear, Co-Founder and CEO of Nickelytics.

“As our sidewalk robots move through Los Angeles, we’re excited to work with DIRECTV and Nickelytics to introduce their brand to local viewers in a memorable and eye-catching way,” said Prahar Shah, chief revenue officer at Serve Robotics.

To learn more about how Nickelytics and Serve Robotics are advancing advertising in a sustainable way, please visit

Discover DIRECTV robots

These sidewalk delivery robots will drive autonomously through many Los Angeles neighborhoods, bringing food and goods to residents and guests, greeting them with a fun DIRECTV mark.


Beyond DIRECTV-branded packaging, each robot will also include a QR code encouraging consumers to scan to learn more about DIRECTV’s offerings.


Where to find them

DIRECTV delivery robots can be found in several areas of greater Los Angeles, including Westwood, Hollywood, Koreatown, and Downtown LA.


About Nickellytics

Techstars-backed startup Nickelytics is a platform that makes launching hyper-local outdoor advertising as easy as posting ads online. Nickelytics combines the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages outdoor advertising through premium mobile assets, such as economy vehicles, autonomous delivery robots, electric scooters and electric vehicle charging networks to help marketers reach customers, regardless of their location. Mobility asset owners also receive another revenue stream by partnering with marketers. With the help of Nickelytics analytics, businesses can better understand their return on ad spend through Nickelytics’ sophisticated digital attribution and retargeting capabilities. For more information, visit

About Serve Robotics

Serve Robotics is shaping the future of sustainable, autonomous delivery. The company designs, develops and operates zero-emission rovers that serve people in public spaces, starting with food delivery. Founded in 2017 as the robotics division of Postmates, Serve set out to create a robotic delivery experience that delights customers, improves merchant reliability and reduces vehicle emissions to zero. Five years later, the company’s autonomous rovers have successfully completed tens of thousands of contactless deliveries in Los Angeles and San Francisco. Established as an independent company in February 2021, Serve is backed by Uber and other world-class investors. Serve has several established business partnerships and continues to expand its partner platform. To learn more, visit, follow us on social media via Twitter and Instagram, or apply to join our team on LinkedIn.

The content featured on is editorial content brought to you by DIRECTV. While some of the programs discussed may now or in the future be available from affiliate distribution services, the companies and persons discussed and depicted, and the authors and publishers of licensed content, are not necessarily associated with DIRECTV and are not necessarily endorse DIRECTV. When you click on advertisements on this site, you may be redirected to DIRECTV marketing pages that display advertising content. Content sponsored or co-created by programmers is identified as “sponsored content” or “sponsored content”.


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