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There are two types of concealer: those who like a thick, full-coverage look and others who prefer more hydrating, medium coverage for makeup-free days. Tarte has officially covered them both with its launch of Shape Tape Radiant Medium Coverage Concealer. If you’ve used Tarte’s OG Shape Tape (and at this point, who hasn’t?), you know it covers All. Even the more hydrating Shape Tape Creamy is very covering. That can be a good thing, but sometimes you want a lighter, shinier look. This is where the new launch comes in.
Shape Tape Radiant has slightly lower coverage — more medium, buildable — for those times when you really don’t need a full beat. It always brightens the area under the eyes, reducing the appearance of dark circles and hyperpigmentation. But there is no cake, even if you have dry skin. That’s thanks to the smoothing addition of centella asiatica, vegan collagen, niacinamide, and a triple blend of hyaluronic acid.
Tart.
Now I’m a Shape Tape stan. I have been for over a decade. But I almost never wear full coverage foundation, so sometimes it’s too much coverage. The new Radiant formula is perfect for me. I still feel like I’m getting the coverage I want, but it doesn’t completely hide my natural skin and freckles. I also have fine lines under my eyes and this one just glides over it. I’m on the dryer side so I don’t even use powder and it’s almost totally sheer.
What impresses me the most is the range of shades. Tarte obviously listened to the feedback and expanded her range even in terms of undertones. Because it’s not just on the number of shades. There are 10 shades in the Fair-Light category, 10 shades for Light-Medium and 17 for Tan-Deep tones. The brand really set out to lighten the under-eyes of darker skin tones and if one of my favorite influencers says they succeeded, I believe them.
@golloria KILLED PIE.. how hello?? YES
♬ original sound – golloria
Golloria is with Alix Earle and other top TikTokers in the Turks and Caicos Islands with Tarte to celebrate the launch. But if you follow Golloria, you know she tells it like it is, no matter what the brand thinks. And I love him for it. Earle is also a big fan of Shape Tape, which she says dates back to high school.
@alixearle wait but this concealer.. SHINE 🤩🫶🏼 @tartecosmetics trippinwithtarte
♬ original sound – alix earle
Even better, you don’t have to wait to try it. Shape Tape Radiant Medium Coverage Concealer is available now on the Tarte website.
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