Diversity Report: GroupM Motion Entertainment and Warner Bros. Discovery team up to support GroupM’s Diverse Voices Accelerator

(Last update: March 17, 2023)

GroupM, the media investment arm of WPP, announced a strategic partnership between GroupM Motion Entertainment and Warner Bros. Discovery to support GroupM’s Diverse Voices Accelerator (DVA), a positive impact initiative that supports traditionally underrepresented creators, writers, producers, directors and studios. animated groups. This partnership brings the strength of both organizations, the expertise of GroupM in media and entertainment, and the best storytelling of Warner Bros. Discovery, to develop inclusive content that represents diverse audiences and provides connective and organic sponsorship opportunities for advertisers. Series developed through the DVA will be available on Warner Bros. networks and platforms. Discovery.

The first content development project supported by the strategic partnership is a six-part documentary series called “Rebuilding Black Wall Street: Greenwood” which will air this fall on OWN. Created by executive producer Ri-Karlo Handy and his company Sunwise Media, Inc., the renovation series will chronicle the rebuilding of Tulsa’s Greenwood district, which was destroyed in the 1921 massacre. Over the course of six episodes, teams hospitality and construction will guide viewers through Greenwood’s rich history and the personal journeys of the cast, many of whom are descendants of Black Wall Streeters.

In addition to content development, GroupM’s DVA offers brand support opportunities with unique activations that create organic, thoughtful messaging for consumers. Projects created under the DVA will be supported by GroupM agencies including Mindshare, Wavemaker and EssenceMediacom, with participating clients like Domino’s (a Mindshare client) and other brand partners, all of whom are committed to diversity and inclusion.

“At Domino’s, it’s important that our media and advertising reflect the diversity of our customers, our team members and the communities we serve,” said Kate Trumbull, senior vice president, brand and product innovation at Domino. “Through our partnership with GroupM’s DVA program, we are proud to support the creation of original programming developed by a variety of diverse voices in media and entertainment.”

The DVA is part of GroupM’s Media Inclusion Initiative (MII) – an integrated strategy to guide investments and create opportunities for diverse media companies and content creators – and a key pillar of GroupM’s responsible investment framework.

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